Overall Size of Internet Users
Up to June 2016, China had 710 million Internet users, a semi-annual increase of 21.32 million or 3.1% higher than the growth rate during the second half of 2015.The Internet penetration reached 51.7%, up 1.3 percentage points from the end of 2015.
The Size of Mobile Internet Users
Up to June 2016, the number of mobile Internet users in China reached 656 million, an increase of 36.56 million from the end of 2015. The proportion of netizens using mobile phones to access the Internet climbed up from 90.1% in 2015 to 92.5%, and the mobile phone is still the most important device for Internet access. There were 173 million netizens only using mobile phones to access the Internet, accounting for 24.5% of the country’s total netizens.
Internet Access Devices
In the first half of 2016, the proportion of the Chinese netizens using mobile phones and TVs to access the Internet increased significantly compared to the data at the end of 2015. Up to June of the year, 92.5% of Chinese netizens accessed the Internet via mobile phones, up by 2.4 percentage points from the end of 2015. With rapid development of the smart television industry, the TV set, as an entertainment and Internet access device at home, was used by 21.1% of Chinese netizens, up by 3.2 percentage points from the end of 2015. Respectively 64.6%, 38.5% and 30.6% of Chinese netizens used desktops, laptops and tablets to access the Internet, down by 3.1, 0.2 and 0.9 percentage points from the end of 2015, respectively.
The Development of Business Transaction Related Applications
Up to June 2016, China had 448 million online shoppers, an increase of 34.48 million or 8.3% over the end of 2015. The online shopping market maintained robust growth. The number of mobile online shoppers grew rapidly to 401 million, an increase of 18.0%. The usage rate of mobile shopping increased from 54.8% to 61.0%.
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